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SUBHABRATA DATTA, AMRUTH and REDA

We want to introduce a travel agent in the library which is a part of the Pau business School and meant for students of this school only.

Regarding that we have done a research on the innovation in tourism sector and how to apply it to design our school library.

Tourism industry is growing faster and faster every day and innovation system plays an important role in tourism development. In this paper, we introduce a model that called attractor-based innovation system that is included different parts such as attractor, scene, scene-maker, scene-taker and the arrangement between tourist and other firms.

The innovation system focuses on service products, market change, customer behaviour and changing the processes, for instance replace new goods, services, organizations etc. The concept of innovation may focus on the process change although process will be connected to innovation systems.

Service innovations are seldom R&D (Research and Development) based, but running by applied experiences. Innovation in services is incremental which means services and processes are rarely changed.

We will investigate that scene-taker as an organization and entrepreneur make an essential role in innovation systems in developing the scene. The purpose of the research is how the tourism innovation system may promote the development of tourism firms.

Product and process innovation related to change in the product or process chain, which represent new products to customer or new service in specific destination or enterprise. In customer purchase decision, product and process innovations might play a significant role in tourism sector (Hjalager, 2010).

Process innovations refer typically to backstage initiatives that aim at growing efficiency, production and flow. Technology investments are the anchor of typical process innovation, occasionally in mixture with reengineered layouts for manual work operations. Information and Communication Technology (ICT) has been the base of many process innovations in current decades, and it has involved a major strand of research interest with its own agendas and institutions (Buhalis & Law, 2008).For instance, process innovation can be established permeating into visitor attractions for the targets of crowd organization.

Process innovations occur broadly in tourism. With an example from winter sports that scrutinize how ski lift capacity is a serious factor in process efficiency and that selection of technology for that reason is critical.

However, the notion of an attractor-based innovation system in tourism sector that we will recommend in this paper is different from the common innovation system approach performed to tourism. It is more precise since it identifies an obvious originator of the innovation system for instance the attractor and the scene-maker and it introduce development process in the model for instance a scene-taker taking over from the scene-maker and making local networks. Accordingly, an attractor-based tourism model is one example of the common innovation system in tourism sector.

Introducing an attractor-based innovation system model

The tourism development, which is, growth in proceeds and revenue and qualitative regeneration, needs innovations. The tourism development in a region may not exactly belong to innovation by a particular tourism firm. Somewhat, it can be dependent on other surrounding factors in the particular area. This geographical area may not, be seen absolutely as a special destination.

In order to investigate the model we need to focus on both innovation and entrepreneurship. The entrepreneurs develop the innovative courage and the essential structures, procure the knowledge and maybe project capital. Therefore, entrepreneurship is the main requirement for innovation. A community entrepreneur could be defining as a social leader who is constructing networks in the best way.

The attractor is defined as an event, movement, association or the like that absorbs people to the destination. Attractors generate attention; it is not necessary for them to have special connection with tourism. For instance, the head offices of a famous business or a famous sporting event like (Mattsson, Jan, Sundbo, Jon and Fussing-Jensen, Christjan, 2005)

The attractor transformation happens when it is connected to a situation, what we have called a scene. It includes giving the attractor a clear place and identity in the destination. The main framework for the whole experience of visitors may happen when the attractor is transfigured into a scene. Therefore, the scene is a symbol for the way the attractor integrated with its surrounding situation and conceptualized.

The scene-maker is the person who is creating the scene and he investigates the possibilities of applying the attractor for improved visitation. Since the scene-maker establish and conceptualizes the scene, he can be an innovator. He could be an entrepreneur, he may not maintain the scene and he may not be part of tourism section or he may not profit from the generated scene individually. The scene-maker can be an individual, or an organization, a personal firm or a community.

A scene-taker is a part of model’s function, which can be an individual, a personal firm or a community that is capable to take over and continue from that of the scene-maker. The scene-taker has entrepreneurial personality no matter even if it is a person or an organization. The scene-taker is determined and efforts to maintain the scene. The Scene-taker’s operations may make profit for personal tourism firm by becoming component of a collaborative network rising on the scene.

Propositions connected to model of attractor-based tourism innovation system listed below:

• All components of the model must be present to ensure economic and social viability.

• The scene-taker is the most crucial function. • • A scene must have been created before the transition from the scene-maker to the scene-taker can take place.

• If a scene-taker is present, tourism firms get more business if they make an active effort to utilize the scene.

• Successful utilization of the attractor (positive effects economically or socially) requires innovation in the tourism firms.

• Successful utilization of the attractor (positive effects economically or socially) requires a collaborative network between the tourism firms.

• Conservatism of tourism firms in relating to local firms in other sectors impedes attractor utilization.” (Mattsson, Jan, Sundbo, Jon and Fussing-Jensen, Christjan, 2005)